I hope you enjoyed a great July, whether you were on vacation or not. I’ve been catching up on the fantastic content our team at ETF Trends and ETF Database produced in July 2025. I’m excited to share the five-most-popular articles. As the head of research and editorial teams for TMX VettaFi, I’m proud to showcase the great work of my colleagues.
Readers Powered Up About Energy Infrastructure
Elle Fitzgerald reviewed earnings for a key holding for the Alerian Energy Infrastructure ETF (ENFR). The midstream company highlighted the important role of liquefied natural gas and power generation in its future growth. Additionally, she also pointed out that Kinder Morgan’s backlog expanded, which offers more favorable returns as lower-yield projects are completed and higher-return ventures begin.
Options-Based ETF Commentary Remains Popular
The supply and demand for options-based ETFs is still strong. One of our most-read articles last month, by Karrie Gordon, highlighted the NEOS Enhanced Income 1-3 Month T-Bill ETF (CSHI). As Gordon wrote, CSHI seeks to deliver 100-150 basis points above what one- to three-month Treasuries are yielding by selling out-of-the-money SPX Index put spreads. The article further discussed how some investors are using this strategy to generate income while hedging against risks, particularly those related to tariff-driven inflation.
Another popular piece from Elle Fitzgerald focused on how active management can be incorporated with options-based ETFs. Unlike traditional buy-and-hold investments options must be continuously rolled and maintained. This ongoing adjustment is essential for providing a consistent risk experience for all investors. The article featured the Fidelity Hedged Equity ETF (FHEQ).
Risk-on ETF Commentary Was Well-Read
Despite tariff uncertainty, readers were interested in emerging market bonds in July. Ben Hernandez reported that emerging market debt sales in Central and Eastern Europe, Middle East and Africa surpassed $190 billion so far this year, and is on track to beat the all-time record of $285 billion. The article also focused on the Vanguard Emerging Markets Government Bond ETF (VWOB), which provides low-cost, diversified exposure to the investment style.
Lastly, when the fifth-most-popular ETF proposes a major change, it is bound to get investor attention. I wrote about the potential fee cut and modernization of the Invesco QQQ Trust (QQQ), a risk-on ETF, and it was widely read. I noted if QQQ converted to an open-end ETF, securities lending and dividend reinvestment would be possible, benefiting investors.
Each of these articles had more than 3,000 views in July. Maybe some of those reads happened on a vacation — which sounds about right to me as we head into mid-August. My sincere gratitude goes out to the TMX VettaFi editorial team and our partners for their support. Please keep reading, and sign up for our daily newsletter to get content delivered to you.
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