Editor’s note: Any and all references to time frames longer than one trading day are for purposes of market context only, and not recommendations of any holding time frame. Daily rebalancing ETFs are not meant to be held unmonitored for long periods. If you don’t have the resources, time or inclination to constantly monitor and manage your positions, leveraged and inverse ETFs are not for you.

Investing in the funds involves a high degree of risk. Unlike traditional ETFs, or even other leveraged and/or inverse ETFs, these leveraged and/or inverse single-stock ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. Leveraged and inverse ETFs pursue daily leveraged investment objectives, which means they are riskier than alternatives which do not use leverage. They seek daily goals and should not be expected to track the underlying stock’s performance over periods longer than one day. They are not suitable for all investors and should be utilized only by investors who understand leverage risk and who actively manage their investments. The Funds will lose money if the underlying stock’s performance is flat, and it is possible that the Bull Fund will lose money even if the underlying stock’s performance increases, and the Bear Fund will lose money even if the underlying stock’s performance decreases, over a period longer than a single day. Investing in the Funds is not equivalent to investing directly in TSLA.

Shares of Tesla, Inc. (Ticker: TSLA) have been stuck in a very tight range lately. Since early May, the stock has mostly traded between $170 and $180. It’s also hovered just above the closely watched 50-day moving average, which itself has flattened out.

When a stock experiences this kind of range compression, range expansion is often around the corner. In other words, low volatility can set up a big move one way or the other. Tesla’s upcoming second-quarter earnings report could be one of the sparks.

Of course, Tesla’s CEO Elon Musk is always in the headlines. Musk said that Tesla shareholders approved his $50 billion pay package, CNN reported. That overhang may be mostly played out for now.

Tesla is tightening up after a rough start to 2024 that has seen it lagging tech and AI plays. If the embattled stock is able to rebound, it would have a long way to catch up to the other members of the so-called Magnificent 7. TSLA has been left in the dust lately and arguably shouldn’t even be on the list anymore.

Now let’s take a closer look at some of the bullish and bearish arguments for TSLA.

Below is a daily chart of TSLA as of June 12, 2024.

Daily chart of TSLA as of 6/17/2024

Source: StockCharts.com, June 12, 2024.

Candlestick charts display the high and low (the stick) and the open and close price (the body) of a security for a specific period. If the body is filled, it means the close was lower than the open. If the body is empty, it means the close was higher than the open.

The performance data quoted represents past performance. Past performance does not guarantee future results.

EV Competition is Fierce—Especially in China

When people think of electric vehicles (EVs) they often think of Tesla. But the field is getting increasingly crowded. And nowhere is that more apparent than in China, which just so happens to account for around 22% of Tesla’s global revenue. There are now over 120 EV makers in China (no, that’s not a typo). This saturated market seems to have been behind Tesla’s April decision to slash prices for its models in a bid to maintain market share. Even with the price cut, the company’s China sales in May fell over 6% year-on-year.

For TSLA bulls, this trend is potentially a big problem. Either the company loses a large slice of the market, or it sacrifices gross margin to fend off the competition. Neither option looks great.

Another oft-repeated knock on Tesla, and perhaps another reason investors haven’t been kind to Tesla’s stock lately, is that Musk is distracted by his other companies, including X (Twitter), SpaceX, and The Boring Company.

Now for Some Good News

From a visual perspective, Tesla’s Cybertruck is just plain weird. But who cares about looks if it sells, right? And in some good news for TSLA, there does seem to be considerable demand for this new model. For thing one, even though commercial production of the Cybertruck only started last November, sales have eclipsed that of the GMC Hummer and Rivian R1T.

TSLA bulls will be hoping for even greater adoption of this unique vehicle. From a sentiment perspective, the stock could really use a catalyst that makes people forget about Tesla’s China woes.

Earnings on Deck

Even after the weakness in Tesla shares, the elevation is still fairly elevated with a Price/Earnings (P/E) ratio* of about 68, according to Morningstar.

Traders should therefore keep an eye on TSLA’s second-quarter earnings, which are expected to be released on July 17. The consensus forecast is for profit of $0.47 a share (vs. $0.78 reported in the same quarter last year). Tesla’s revenues have been declining on lower average selling prices, softer demand, and other challenges.

Still, the stock rallied after first-quarter numbers were released. Even though both profits and sales fell short of expectations, news that the Model 2 was coming sooner than expected gave a lift to the stock.

Bulls obviously want a beat on July 17, but failing that, they’ll hope for some encouragement from management that the outlook for the coming quarters is rosier than it may appear.

TSLA Bull or Bear, Here’s How to Play It

Aggressive bulls on TSLA can turbocharge potential gains with the Direxion Daily TSLA Bull 2X Shares (Ticker: TSLL). This leveraged ETF seeks daily investment results, before fees and expenses, of 200% of the performance of Tesla, Inc. common shares. Bears on TSLA, meanwhile, can express their pessimism with the Direxion Daily TSLA Bear 1X Shares (Ticker: TSLS). This leveraged ETF seeks daily investment results, before fees and expenses, of 100% of the inverse (or opposite) of the performance of Tesla, Inc. common shares.

*Definitions and Index Descriptions

Originally published 28 June, 2024

For more news, information, and analysis, visit VettaFi | ETF Trends.


An investor should carefully consider a Fund’s investment objective, risks, charges, and expenses before investing. A Fund’s prospectus and summary prospectus contain this and other information about the Direxion Shares. Click here to obtain a Fund’s prospectus and summary prospectus or call 866-476-7523. A Fund’s prospectus and summary prospectus should be read carefully before investing.

Leveraged and Inverse ETFs pursue daily leveraged investment objectives which means they are riskier than alternatives which do not use leverage. They seek daily goals and should not be expected to track the underlying index over periods longer than one day. They are not suitable for all investors and should be utilized only by sophisticated investors who understand leverage risk and who actively manage their investments.

Direxion Funds Risks — An investment in the Funds involves risk, including the possible loss of principal. The Funds are non-diversified and include risks associated with concentration risk which results from the Funds’ investments in a particular industry or sector and can increase volatility over time. Active and frequent trading associated with a regular rebalance of a fund can cause the price to fluctuate, therefore impacting its performance compared to other investment vehicles. For other risks including correlation, compounding, market volatility and risks specific to an industry or sector, please read the prospectus.

Direxion Shares ETF Risks — An investment in the ETFs involves risk, including the possible loss of principal. The ETFs are non-diversified and include risks associated with concentration that results from an ETF’s investments in a particular industry, sector or company, which can increase volatility. The leveraged and inverse ETF utilize derivatives, such as futures contracts and swaps which are subject to market risks that may cause their price to fluctuate over time. The leveraged and inverse ETFs do not attempt to, and should not be expected to, provide returns which are a multiple of the return of their respective index or underlying security for periods other than a single day. The leveraged and inverse ETFs may also subject to leverage, correlation, daily compounding, market volatility and risks specific to an industry, sector or company. The non-leveraged ETFs are subject to certain risks, including imperfect index correlation and market price variance, which may decrease performance. The non-leveraged ETFs may invest in a relatively small number of issuers and, as a result, be subject to greater risk of loss with respect to its portfolio securities. The non-leveraged ETFs may experience greater fluctuation in its net asset value as compared to other investments. The non-leveraged ETFs may be appropriate for investors with a long-term investment time horizon, who primarily seek capital growth, and who are able to tolerate periods of prolonged price declines. Please read each ETF’s prospectus for a more complete description of the investment risks. There is no guarantee that an ETF will achieve its investment objective.

Hong Kong Investors — This website and the investment products referenced herein (“Website”) are directed to persons who are “Professional Investors” within the meaning of the Hong Kong Securities and Futures Ordinance (Cap. 571) (“Ordinance”). This Website is not directed to the general public in Hong Kong. You agree that your use of this Website is subject to you reviewing and acknowledging the terms of this disclaimer and the website’s terms of use. Information herein is not intended for Professional Investors in any jurisdiction in which distribution or purchase is not authorized. This Website does not provide investment advice or recommendations, nor is it an offer or solicitation of any kind to buy or sell any investment products. Direxion Asia Limited (“DAL”) is licensed with and regulated by the Securities Futures Commission of Hong Kong (“SFC”) (CE Number: BAZ386) to provide services to Professional Investors. DAL does not maintain nor is it responsible for the contents of this Website, which has not been approved by the SFC. DAL is an affiliate of other companies within the Direxion Group companies which may manage the products and provide the services described herein, which are not directed to the general public in Hong Kong. Companies within the Direxion Group which do not carry out regulated activities in Hong Kong are not subject to the provisions of the Ordinance. Foreside Fund Services, LLC is the distributor for the Direxion Shares in the United States only.

Distributor: Foreside Fund Services, LLC.