In trying to keep up with an evolving ETF industry, ETF providers have also had to adapt and come out with new ways to stay competitive, which have all ended up benefiting investors.

For example, State Street Global Advisors has revamped a number of its ETFs and grouped them into the SPDR Portfolio ETFs, a line of ultra-low-cost funds that can help investors customize a diversified investment portfolio.

“What a phenomenal start it has been,” Sue Thompson, Executive Vice President and Head of SPDR Americas Distribution at State Street Global Advisors, said at the Charles Schwab IMPACT 2018 conference.

“Having worked with TD Ameritrade and putting them on their no transaction fee platform; RIAs responded just as we knew that they would, and we’ve already seen $20 billion in net new assets just in the past year,” Thompson added.

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