Why the Biggest Companies Thrive During Inflation | ETF Trends

With the CPI releasing for January and revealing the biggest gain in inflation in 40 years, advisors and investors are being forced to take a hard look at their allocations to see if their portfolios are ready for a rising rate environment. While the cost of rising prices within supply chains forces companies to raise prices in inflationary times, the biggest companies often thrive in a way that benefits investors, according to the Wall Street Journal’s Dion Rabouin.

Inflation has far-reaching impacts that broadly affect all corners of the market and the economy from the bottom up. The CPI for January saw broad inflation and core inflation rising above analyst expectations, with real earnings for workers increasing only a tenth of a percent. Rising energy, oil, and food prices will have wide-reaching impacts on consumer spending in the long term, and tightening fiscal policy and aggressive interest rate increases could spell difficulty if the Fed overtightens.

With the costs of goods on the rise, companies are also forced to raise their prices or cut into the bottom line. The issue where big companies begin to play that to their advantage though is the degree to which they raise their prices and grow their net margin.

Image source: WSJ

“Over the past year, companies’ net margins have risen to record highs, and net margins are expected to rise again over the next year: in fact, analysts are expecting companies to deliver record margins this year, as in the largest gap between companies’ costs and their profits in history,” Rabouin says.

With many analysts expecting inflation to begin easing this year and companies continuing to raise prices to consumers, it provides a window for companies to increase buybacks and raise pay for top executives. Theoretically, high prices should allow for more cost-effective companies to step in and disrupt, but because of a mass concentration within industries (75% of industries in the U.S. have become more concentrated over the last 20 years), there is much less competition.

The biggest corporations have benefited from the Fed stimulus over the course of the pandemic, borrowing money at some of the lowest rates seen and going into greater debt but leaning on the stimulus to compensate, loans that smaller businesses had a difficult if not impossible time securing.

“Nearly 100 of the biggest U.S. publicly traded companies booked 2021 profit margins that were at least 50% higher than their 2019 levels. That was a big part of the record retail numbers we saw last year, that and customers panic buying because they were expecting prices to keep going up,” explains Rabouin.

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