To some, $1 billion of ETF net inflows is not what it used to be. The U.S. ETF industry has gathered more than $700 billion of net inflows this year and is likely to again break the $1 trillion mark. Meanwhile, the Vanguard S&P 500 ETF (VOO) has pulled in $80 billion, on pace to exceed its own record of $116 billion, set last year. Six other equity ETFs have gathered more than $10 billion. In addition, a pair of bond ETFs and one providing exposure to bitcoin have crossed that threshold.
However, there are many other success stories that are likely under the radar. I’m going to highlight a few ETFs with just over $1 billion of net inflows that caught my eye. These funds still remain relatively small despite their impressive 2025.
An 18-Year-Old WisdomTree ETF Finally in the Spotlight
The WisdomTree U.S. Value Fund (WTV) gathered $1.02 billion year-to-date through August 19. The fund has been around for 18 years. Aided by a 7.5% total return this year, WTV assets were recently $1.6 billion.
Index-based WTV focuses on companies with favorable quality attributes and an attractive valuation based on dividend and share buyback yield. Companies such as Altria Group, General Motors, Incyte, Johnson & Johnson, and NRG Energy were recently in the top 10.
A Financial Heavy Invesco ETF Broke Out
The Invesco S&P International Developed Momentum ETF (IDMO) pulled in $1.01 billion. Like WTV, the cash haul is notable since IDMO is 13 years old and now manages just $1.5 billion. Some of the asset growth this year is due to an impressive 32% total return. Momentum investing has been in favor overseas.
IDMO is relatively diversified geographically with Germany (17% of assets), the U.K. (16%), Canada (16%), Japan (10%), and Australia (8%) the largest. However, nearly half of the portfolio is in financials (47% of assets) with industrials (16%) as the other sector with weighting above 7%. Commonwealth Bank of Australia, Royal Bank of Canada, and HSBC are some of the top positions for this momentum index ETF.
Fidelity’s Active Focus Is Working
The Fidelity Enhanced Mid Cap ETF (FMDE) also gathered $1.01 billion year-to-date through August 19. This actively managed Fidelity fund launched in November 2023 and now has $3.3 billion in assets. Thus far in 2025, FMDE was up 8% for the year.
FMDE assets are mostly spread across the industrials (18%), financials (16%), consumer discretionary (14%), and information technology (12%) sectors. Shares of Bank of New York Mellon, Carvana, and Howmet Aerospace are owned, but no position is more than 1.3% of this well-diversified midcap ETF.
I love that the ETF industry has matured so that we do not need to celebrate $1 billion milestones anymore. But I still appreciate every chance I remember to do so.
Originally published at Advisor Perspectives
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