MILN, the first to hit the market as a Millennial-based ETF, tracks the INDXX Millennials Thematic Index. It includes holdings such as Facebook (NasdaqGS: FB), Netflix (NasdaqGS: NFLX), Apple (NasdaqGS: AAPL), and Amazon (NasdaqGS: AMZN). Consumer services and technology companies make up a bulk of the holdings with 64.4%, combined.
GENY, which follows the Nasdaq Global Millennial Opportunity Index, covers many of the same companies as MILN but has more of an international presence. This is strongly contrasted with MILN where 97% of the holdings are domestic. Less than half of GENY’s holdings are companies based in the U.S. The majority of the holdings are companies in countries such as China, South Africa, and Australia.
“Millennials have unique spending habits and preferences that separate them from members of other generations… We believe that the companies that effectively cater to Millennials’ predilections will penetrate a consumer base of 90-million strong and therefore are more likely to outperform the broad market over the long term,” reports Nasdaq.
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