Google’s parent company Alphabet recently joined the ranks of Nvidia, Microsoft, and Apple as part of an exclusive $4 trillion market-cap club. The search giant is sending bullish vibes for 2026, which bodes well for the Direxion Daily GOOGL Bull 2X Shares (GGLL).
GGLL allows traders to scale up their bullish bets on Google, adding 2x exposure in the process. Single-stock ETFs like GGLL give traders the opportunity to profit on strong convictions surrounding certain stocks. GGLL is an ideal play if traders thinking more bullishness is in store for the online search giant.
The push to $4 trillion comes after ending 2025 on a positive note. Google was able to slough off the effects of the “Liberation Day” sell-offs in April. It rallied further behind the ongoing market hype around artificial intelligence (AI). Said hype pays deference to Google’s status as a hyperscaler with its ability to leverage disruptive technologies like AI and turn them into tangible revenue generators like its Google Cloud ecosystem.
Gushing Over Google
2026 brings renewed interest in Google, especially surrounding AI and its Gemini platform. Heavy capex spending did bring questions in the large-cap tech space about whether valuations support underlying fundamentals. From analysts’ perspectives, however, Google’s investments into AI should bear fruit given their long-term investments.
“We believe the technological advantages of the Gemini assistant app — powered by Google’s ‘grounding’ assets — vs. ChatGPT (powered by Bing and partner integrations) are underappreciated,” said Cantor Fitzgerald analyst Deepak Mathivanan in a CNBC report, arguing that the company “has the strongest footprint across several layers in the AI tech stack, and the company’s decade-long investments have enabled deep competitive moats.”
In what’s been considered an AI arms race with its big tech peers, Google appears primed and ready to compete.
“Google has the chip, the infrastructure capacity, and the model amid growing demand,” Citi analysts said.
Contrarians who beg to differ can use the Direxion Daily GOOGL Bear 1X Shares (GGLS) to profit from any short-term price weakness or impending market pullbacks. GGLS allows traders to hedge against downside in Google’s stock to potentially limit losses on a bullish position or even profit from the downtrend on a single position. This is especially helpful if an earnings report is unfavorable.
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