Jenner has achieved immense success through Kylie Cosmetics, launched less than 3 years ago, which Forbes’ Natalie Robehmed explains was due to her colossal social media following and labor outsourcing; Spatz Laboratories handles production, while Seed Beauty does all packaging and shipping fulfillment.
Since the launch of its $29 “lip kit” two years ago, the makeup company has had more than $630 million in sales, including $330 million in 2017. Forbes conservatively valued the company at nearly $800 million. The near-billion-dollar enterprise only consists of seven full-time and five part-time employees, with Jenner owning 100% of the company.
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