“For merchants, this portfolio of connected devices represents an unprecedented opportunity to capture and convert consumers into customers wherever they are, and whenever they happen to be in the mood to make a purchase,” said Karen Webster of PYMNTS.com. “In fact, Adobe reported that 49 percent of online traffic on Black Friday was generated by smartphones, and the devices were used to turn 30 percent of all online purchases into sales.”
“Weary holiday shoppers continue to look for alternatives to crowded stores, long lines and empty shelves in the final push to Christmas,” said Taylor Schreiner, director of digital insights at Adobe. “Retailers who can offer the easiest shopping experience, whether through excellent use of data to anticipate shoppers’ needs or by providing an option for picking up products at brick-and-mortar stores, are the ones people are flocking to this week.”
For more market trends, visit ETF Trends.