Against major indexes like the S&P 500, S&P 500 Equal Weight, S&P 500 Growth, S&P 500 Value, and the Russell 1000 Value, the EQM Brand Value Index has been able to outperform them in every major benchmark within the past 10 years.
“A strong brand is a leading indicator of future performance,” said Larry A. Medin, Founder and Chief Executive Officer of Brandometry. “Recognizing which companies have strong brands and are also undervalued can markedly improve a value investment strategy. Our philosophy isn’t just about investing in the strongest brands. What drives performance is knowing when to own strong brands.”
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