With the internet becoming increasingly affordable and accessible, the majority of the world’s population has just begun leapfrogging traditional consumption patterns and starting to consume online for the first time.

On the upcoming webcast Thursday, Aug. 2, The Greatest Growth Story in the History of Capitalism: E-Commerce in Emerging Markets, Kevin Carter, Founder and CEO of EMQQ, will delve into the greater influence of this new consumer wave, their preference for online shopping via the smartphone and ways for investors to gain targeted exposure to the rapidly expanding e-commerce segment.

The Emerging Markets Internet & Ecommerce ETF (NYSEArca: EMQQ) can help investors gain targeted exposure the growing emerging market consumer sector, notably those related to online retailers or the quickly expanding e-commerce industry.

To be included within the ETF’s underlying index, companies must derive the majority of their profits from E-commerce or Internet activities and further includes search engines, online retail, social networking, online video, e-payments, online gaming and online travel.