Fidelity Platform Reveals Growing Demand for ETFs

ETF assets under administration are also quickly gaining pace, with Fidelity experiencing its largest AUA growth this year of 11% as of June 2017 as most of those ETF assets come from their advisor platform.

If the pace continues, Fidelity could surpass key competitors in ETF assets under administration in the coming years.

The growth is also being fueled by increased demand for ETF-related research materials as more become familiarized with the relatively new investment vehicle.

“We have seen a tremendous growth on our ETF landing page on over the last year,” Goulet said. “It is encouraging and points to the concerted effort Fidelity has made over the years to provide ETF research and education online. Just this year, Fidelity has updated and enhanced its retail ETF screener to include thematic screens: commission free, ESG, smart beta, market cap, etc. and we’ll continue building out that section of the website.”

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