“At its Worldwide Developers Conference, or WWDC, Apple said it will integrate OpenAI’s ChatGPT into the Siri voice assistant and iOS 18. The big question is whether Apple ‘Intelligence’ features will spur a major iPhone 16 upgrade cycle in late 2024 and 2025,” reports Reinhardt Krause for Investor’s Businesss Daily (IBD).

Software companies, of which plenty are found in QQQ and QQQM, are also seen as ripe for credible artificial intelligence adoption and benefits, but that could be a longer-ranging theme that requires investors’ patience. Currently, some of these firms are grappling with how to appropriately charge clients for AI products and services.

“Further, most enterprise software makers will not monetize generative AI, or ‘conversational AI,’  in a material way until late 2025, some analysts say. Many U.S. companies are pursuing custom AI software development projects, which will take longer to ramp up commercially,” according to IBD.

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