Suddenly, value stocks are generating plenty of buzz, some at the expense of their growth rivals. However, not all value stocks are good values. Investors can avoid the pitfall of value traps with the ERShares Entrepreneurs ETF (ENTR).

ENTR tries to reflect the performance of the Entrepreneur 30 Index, which is comprised of 30 U.S. companies with the highest market capitalizations and composite scores based on six criteria referred to as entrepreneurial standards. ENTR primarily invests in US Large Cap companies that meet the thresholds embedded in their proprietary Entrepreneur Factor (EF).

ERShares founder Joel Shulman “advises listeners to be careful in buying traditional value stocks at this time. Prospective buyers should be wary of the price levels for debt-rich, declining margin, ‘value stocks’ that are at risk for a major price correction,” according to the issuer.

ENTR 3 Year Total Return

The Growth vs. Value Debate

Growth stocks are often associated with high-quality, prosperous companies whose earnings are expected to continue increasing at an above-average rate relative to the market. Growth stocks generally have high price-to-earnings (P/E) ratios and high price-to-book ratios. Still, data suggest the growth/value premium isn’t overly elevated relative to historical norms.

Some “traditional, value stocks that have also reached high levels while simultaneously flirting with bankruptcy (Avis, etc). Shulman believes that growth stocks will bounce back,” notes ERShares.

Growth stocks may be seen as exorbitant and overvalued, causing some investors to favor value stocks, which are considered undervalued by the market. Value stocks tend to trade at a lower price relative to their fundamentals (including dividends, earnings, and sales). While they generally have solid fundamentals, value stocks may have lost popularity in the market and are considered bargain priced compared with their competitors.

For more investing ideas, visit our Entrepreneur ETF Channel.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.