Some market observers say that the biggest wave of corporate treasury adoption of cryptocurrency has come and gone. However, some studies point to a long runway for corporations to bring crypto into their portfolios.
ETFs such as the CoinShares Valkyrie Bitcoin and Ether Strategy ETF (BTF) and the Coinshares Valkyrie Bitcoin Fund (BRRR) remain valuable. Companies can embrace crypto in many ways, not just as a treasury holding. Many companies are doing just that; they expect crypto will be a part of their firms’ long-term plans.
Deloitte’s second-quarter 2025 North American CFO Signals survey polled 200 North American finance bosses at companies with at least $1 billion in annual sales. Crypto bulls and investors mulling assets like BRRR and BTF may be encouraged that a mere 1% of respondents queried by Deloitte said they don’t see digital currency becoming part of their employers’ long-term plan. That is just one positive from the study.
Concerns, But Crypto Optimism Abounds
View corporate adoption of cryptocurrency and its implications for funds like BRRR and BTF pragmatically. CFOs are expressing related concerns.
“When asked about their biggest worries related to investing in cryptocurrency, 43% of CFOs cited price volatility,” observed Deloitte. “That’s not particularly surprising, given that the value of non-stable cryptocurrencies such as bitcoin has seen considerable price fluctuations in the past. Earlier this year, for instance, the value of bitcoin dropped 28% in a 10-week span.”
Polled CFOs also said they’re worried about crypto industry regulations, security issues and their own lack of crypto expertise. Some of those concerns could be allayed over time and those issues aren’t hampering treasury adoption – potentially good news for BRRR and BTF.
“Twenty-three percent said their treasury departments will utilize crypto for either investments or payments within the next two years. That percentage is closer to 40% for CFOs at organizations with US$10 billion in revenues and up,” noted Deloitte.
In fact, 15% of CFOs told the consultancy their companies could purchase non-stablecoin digital assets over the next two years. That could mean more well-heeled buyers will be stepping into the cryptocurrency market with the firepower to possibly lift prices for some of the largest assets in the space. Plus, CFOs see value in bringing crypto into their treasurys.
“Such currencies can help diversify an organization’s investment portfolio. What’s more, despite price fluctuations, non-stable crypto investments offer the possibility of substantial price appreciation—gains that can far outweigh returns on assets like Treasurys,” concluded Deloitte.
For more news, information, and strategy, visit the CoinShares Crypto ETF Hub.
