Recent data indicate cryptocurrency ownership among retail and professional investors remains low, indicating significant potential for growth.

“More than 40 percent of Americans who hadn’t purchased cryptocurrencies said their reason was disinterest or believing there is no need to do so. Another 35 percent said the risk is too high, according to the survey,” reports CNBC. “To that point, 27 percent of people said it’s too difficult to understand and another 18 percent said they believe it’s a scam.”

Coinbase Prime offers features that could boost professional ownership and trading in digital currencies.

“Over the course of the year we intend to offer lending and margin financing products to qualified clients, high touch and low touch execution services like over-the-counter (OTC) trading and algorithmic orders, and new market data and research products,” said Coinbase.

For more information on the cryptocurrency market, visit our Bitcoin category.