The new ETF from the WGC, when it comes to market, is expected to have an annual expense ratio of 0.25%, making it more competitive with the aforementioned IAU. As of the end of the first quarter, global gold ETFs are on a five quarter asset-gathering streak, according to recent WGC data.

“The source said the council’s two funds were designed to appeal to different audiences, with the new product targeted at investors looking to buy and hold gold who want a low management fee, and GLD aimed at financial investors who use its scale and liquidity to trade in and out of positions cheaply,” reports Reuters.

For more information on the gold market, visit our gold category.

Tom Lydon’s clients own shares of GLD.