“These companies are rewarded by tapping into a value pipeline of talented employees,” Hale said

Chris Phillips, AVP, Diversity Specialist for PNC Bank, described what it is like to be a Military Friendly Employer as PNC has created a standard of providing advancement opportunities o veterans. PNC has exhibited a 58% retention rate among Military Friendly employers, compared to the financial industry’s 39% rate, and has earned the Military Friendly Employers designation for 5 years since 2012.

Cea also explained how HONR may be a suitable alternative to help investors diversify a traditional stock portfolio. HONR may act as an attractive core equity product as it is well diversified with a lower technology weighting than market capitalization-weighted indices. Additionally, the ETF may provide similar growth but at a discount.

HONR’s underlying index’s Military Friendly Methodology is a rules based scoring system based on a robust series of inputs spanning many of the considerations for veterans employment. Specifically, the methodology screens for factors like career opportunity and advancement, culture and commitment, hiring and onboarding, military employee policies and compliance, military employee support and retention, and recruiting and sourcing.

Financial advisors who are interested in learning more about this socially responsible investment opportunity can watch the webcast here on demand.