According to data provided by Statista, in 2017, retail e-commerce sales worldwide amounted to $2.3 trillion US dollars and e-retail revenues are projected to grow to $4.88 trillion in 2021. As such, Amplify ETFs seeks to take advantage of this global shift with the introduction of the Amplify International Online Retail ETF (NYSEArca: XBUY).

XBUY is an index-based ETF that seeks exposure to international companies expected to benefit from the increased adoption of e-commerce around the world. A complementary product to the firm’s flagship Online Retail ETF (Nasdaq: IBUY), companies in XBUY’s portfolio fall within the same three e-commerce business segments: marketplace, traditional retail and travel.

“Many of the fastest growing e-commerce markets reside outside of the U.S., primarily in developing countries where mobile devices are stoking demand,” said Christian Magoon, CEO of Amplify ETFs. “XBUY presents a compelling opportunity for investors to capitalize on this international growth, a segment where 80% of total online retail sales in 2018 were from countries outside the U.S.”

XBUY seeks investment results that generally correspond to the EQM International Ecommerce Index (XBUYXT). The rules-based index is comprised of a diverse group of non-U.S. companies that generate at least 90% of their revenue from online and virtual retail sales.