As the ETF industry enjoys greater and greater success, more traditional fund companies are eyeing the ETF space.

For example, Natixis Investment Managers recently launched the actively managed Natixis Loomis Sayles Short Duration Income ETF (NYSEArca: LSST) and also offers the Natixis Seeyond International Minimum Volatility ETF (NYSEArca: MVIN), which came out in October.

“We wanted to come into the U.S. marketplace with an ETF that was really true to Natixis’ DNA,” Alex G. Piré, Head of Client Portfolio Management for Natixis, said at the Charles Schwab Impact Conference. “We’re all about active management, active thinking.”

As ETFs become a household name, more investment clients are going to their fund providers and asking if they are able to replicate or adapt their traditional mutual fund strategies in an ETF wrapper to capitalize on the efficiencies and benefits of the ETF investment vehicle.

Subscribe to our free daily newsletters!
Please enter your email address to subscribe to ETF Trends' newsletters featuring latest news and educational events.