In the World Series of ETF inflows, the Vanguard S&P 500 ETF (VOO) could do what the Los Angeles Dodgers just did in professional baseball: go back to back with another $100 billion in inflows for a second consecutive year. VOO continues to woo investors, drawing in just over 9% of the over $1 trillion in inflows that the overall ETF market has taken in so far this year.
As of November 3, VOO sits atop the leaderboard with close to $104 billion in flows. It crossed the $120 billion mark in September before dipping just before the start of October. If the fund can maintain over $100 billion to end 2025, it will be another record set for VOO that has already amassed over $360 billion in inflows total since its inception in late 2010. It already surpassed the SPDR S&P 500 ETF Trust (SPY) earlier this year in assets to become the largest ETF.
Sizable Advantage
And unlike the Dodgers, who had to go the full distance in a seven-game series, VOO maintains a sizable advantage in inflows versus its competitors. So it will likely outpace all funds in flows before 2025 turns into 2026. VOO shares the top inflows with its other Vanguard ETF suite cohorts. Those are the Vanguard Total Stock Market ETF (VTI), the Vanguard Total Bond Market ETF (BND), and the Vanguard Total International Stock ETF (VXUS).
VOO is a paragon of what has defined Vanguard for years: offer low-cost, indexed funds to the masses. By tracking the S&P 500, VOO continues to be the prime choice for investors seeking broad exposure that encapsulates U.S. equities in the convenience of one low cost fund — 3 basis points. This allows the fund to be flexible, giving investors the ability to mix and match VOO with other funds to construct a diversified portfolio.
“VOO has become the default ETF for many investors seeking exposure to US equities,” said TMX VettaFi’s Head of Research Todd Rosenbluth. “It has served as a low cost building block for many portfolios. And it can easily be paired with other index based products.”
Fixed Income Also Setting Records
Equities ETFs are sharing the shine with fixed income funds. Last month, fixed income ETFs crossed over $325 in inflows. BND was among the top drawers for inflows, alongside the Vanguard Total International Bond ETF (BNDX).
While the aforementioned funds offer indexed options, active ETFs have also been having a record year with a plethora of new launches. Rosenbluth also forecasted 2026 could see active fixed income ETFs continuing to attract investor capital. Vanguard has already dominated the passive space. But it has made a more concerted effort toward active management, with a plan to inject more active ETFs into the marketplace.
On the fixed income front, Vanguard has already launched the actively managed Vanguard Short Duration Bond ETF (VSDB), the Vanguard Multi-Sector Income Bond ETF (VGMS), and the Vanguard Government Securities Active ETF (VGVT) earlier this year. The newest addition to the fixed income lineup is the Vanguard High-Yield Active ETF (VGHY), which makes it the issuer’s first high yield active ETF.
For more news, information, and analysis, visit the Fixed Income Content Hub.
