While innovation continues to help the industry grow, exchange traded funds have been founded on traditional market cap-weighted indexing methodologies, which continue to remain popular picks among financial advisors and investors.

ETF Trends publisher Tom Lydon spoke with Rolf Agather, Managing Director of North America Research at FTSE Russell, at the Inside ETFs conference that ran Jan. 22-25, 2017 to talk about traditional cap-weighted indices.

“It’s actually been 30 years since Russell created the growth and value indexes, which by a lot of people are considered some of the early forms of smart beta,” Agather said.

While smart beta has been all the rage in recent years, we can’t forget about the old guard that includes traditional market cap-weighted index funds, which remain steadfast core positions in many investment portfolios.

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