Social Media ETF Strengthens as Twitter Woos Buyers

“From a strategic standpoint, we think from it would be more beneficial for Alphabet as opposed to Salesforce,” Morningstar analyst Ali Mogharabi told Reuters, referring to multinational conglomerate and parent company of Google.

Morningstar believes Twitter shares can be sold for at least $22 per share. TWTR was trading at $22.3 at last check Friday.

The potential suitors are said to be interested in the data that Twitter generates, along with its place as a media company.

However, Twitter as a company has missed Wall Street’s sales expectations over the first two quarters of the year and has yet to produce a net profit after 11 quarters as a public company. The social media firm has accumulated a loss of almost $2.3 billion since inception.

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