Consequently, ETF providers both big and small will have to keep in mind these industry changes when stepping out with a new product. We are seeing traditional open-end mutual funds wading into the ETF markets, with recent launches out of fund companies like John Hancock, Fidelity Investments, Legg Mason, Goldman Sachs and J.P. Morgan, among others.

“Our expectation is that this will be a big business for us over a long period of time,” Bob Deutsch, head of JPMorgan’s ETF business, told Bloomberg.

Meanwhile, smaller money managers have also turned to boutique or turn-key ETF providers as a way to launch their own targeted strategies in an attempt to quickly gain investor assets through the popular and efficient ETF wrapper.

Money managers who are interested in learning more about the ETF industry and the investment vehicle can attend the in-person third annual ETF Boot Camp in New York on September 29-30. Want 50% off? Sign-up with a colleague and both use promo code “buddy” at checkout.