O’Shares Investments, the exchange traded funds issuer founded by “Shark Tank” personality Kevin O’Leary, is looking to make significant additions to its ETF lineup.

A filing with the Securities and Exchange Commission indicates O’Shares is looking to add as many as 17 ETFs to its stable.

Related: More Shank Tank ETFs

“All the proposed offerings have ‘quality’ in the name and would employ a passive investing approach. The investable universe of these funds includes emerging-market equities, small-cap U.S. stocks, preferred shares, and even corporate credit,” reports Luke Kawa for Bloomberg.

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The O’Shares FTSE US Quality Dividend ETF (NYSEArca: OUSA), the first O’Shares ETF, has enjoyed rapid success. Just about a year old, OUSA has over $240 million in assets under management.

The O’Shares FTSE US Quality Dividend ETF cements O’Leary’s dividend commitment. OUSA tracks the FTSE US Qual / Vol / Yield Factor Index, an expansion of FTSE Russell’s FTSE Global Factor Index Series. The index seizes on three prominent themes in the ETF community: Dividends along with the low volatility and quality factors.

In August 2015, O’Shares launched the O’Shares FTSE Europe Quality Dividend ETF (NYSEArca: OEUR) and the O’Shares FTSE Asia Pacific Quality Dividend ETF (NYSEArca: OASI). OEUR tracks the FTSE Europe Qual / Vol / Yield Factor 5% Capped Index. OASI follows the FTSE Asia Pacific Qual / Vol / Yield Factor 5% Capped Index.

Related: Advantages of Quality Dividend ETFs

“O’Leary’s celebrity status and the application of smart-beta strategies to fixed income could help the Canadian businessman differentiate himself and attract assets in what’s becoming a crowded ETF space, with roughly 60 issuers in the U.S.,” according to Bloomberg.

Click here to read the full story on ETF Trends.