Other options include the Guggenheim S&P 500 Pure Value ETF (NYSEArca: RPV). Underscoring the utility of the value factor over long holding periods, RPV is the best-performing ETF since the start of the current bull market on March 10, 2009.

VTV holds nearly three times as many stocks as are found in RPV. Value investing is a popular long-term investment strategy. Value stocks have historically outperformed growth stocks, or companies with high earnings expectations, in almost every market over the long-haul. ETF investors may lean toward value names through value-focused ETFs.

Vanguard Value ETF