Every exchange traded fund investor has a different circumstance. This goes without saying but Proshares heard it loud and clear from a group of financial advisors and it led to the release of a line of ETFs that let them tailor their exposure to the S&P 500.

Tom recently caught up with Proshares’ Managing Director Steve Cohen at the Morningstar ETF Conference to chat about just that.

The discussion that resulted outlines just how advisors may want to eliminate their exposure in one area while maintaining it in others. The topic of the Fed naturally came up as well with the move finally looking likely and Proshares has gotten out in front of it with their interest-rate hedged offerings.

Learn what the Proshares head thinks about their new offerings, interest rate implications, and more below.