We recently caught up with a hot name in the ETF industry at our annual ETF Boot Camp in NYC.

Igor Gonga, CEO of Market Prophit, has stirred up buzz with his financial startup that analyzes real time chatter on social media that develops signals that provides intelligence for investors. (#Smart-Beta)

Market Prophit currently uses its technology to harness the power of big data analytics, sophisticated natural language processing, and quantitative algorithms to measure the accuracy of financial bloggers’ predictions so that investors can decide whose advice is worth considering.

The start-up has turned its focus to include ETFs recently by launching an index that takes those same big data capabilities and leverages them to build an index that uses market sentiments to select the best positions. The index has been back-tested and produced some impressive results relative to the S&P 500 and now they’re marketing the index to issuers in hopes of bringing ETFs to market that can represent its stellar performance.

Hear more about the innovative index and what’s next from Igor below.


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