It seems that a new exchange-traded fund is born every minute. Want Peruvian commodity exposure? There’s an ETF for that. Want German Bund exposure with forex hedging? There’s an ETF for that one, too. Do you like Kevin O’Leary from “Shark Tank”? If so you’re in luck, because he launched five ETFs in 2015.

Name a theme, idea, or an investment style, and odds are, someone, somewhere has manufactured some kind of ETF to fit your needs. Sometimes the blizzard of ETFs feel little like spaghetti being thrown up against the wall to see what will stick.

So how can an investor sift through the myriad of choices and invest in the right ETFs? Before venturing into that niche ETF, make sure you know the distinction of the three core ETF options:

  • Index ETFs: The Ford of the ETF world. It gets you from A to B. Cheap and no frills. Index ETFs consist of a large number (hundreds) of stocks that match a broad market index. Think Standard and Poor’s 500 or the Russell 2000. Index ETFs also have low operating and research expenses, which enable them to charge low expense ratios (typically 0.25% or less). Most importantly, however, is that Index ETFs don’t try to beat the market because they try to mirror the market itself (low conviction).
  • Closet-Index or “Smart Beta” ETFs: The Lincoln Sedan. Sleek and black, with a few fancy bells and whistles, but it is still a Ford underneath the hood. Most smart-beta ETFs are similar to index ETFs. They tend to hold large, diversified portfolios that track fairly closely to a market index. However, Smart beta includes an element of “secret sauce” which tilts the portfolio toward some investing style that the fund prefers (e.g., value stocks or momentum stocks). Smart-beta ETFs typically charge a higher fee than their index cousins (0.25% to 0.50%), but because they only exercise modest conviction toward a particular style, their ability to win or lose relative to the market is limited.
  • Active ETFs: The Tesla of the group. Instantaneous acceleration, zero emissions – this is a different animal entirely. Active ETFs bet on a particular investment style and concentrate their holdings to outperform the market (e.g., a 30 stock value ETF). Active ETFs are “going for it” and tend to have performance that deviates wildly from an index because the Active ETF is emphatically not trying to mirror an index. Active ETFs tend to have higher expense ratios (0.75% to 1%), but since their strategies are concentrated, they have the ability to substantially win or lose relative to a broad market index.

So which vehicle do we choose for our journey? A plain vanilla index ETF? Test the waters with a smart-beta strategy? Or do we go all in with an active ETF?

If you believe stock prices are always efficient, you shouldn’t pay high fees for active strategies–buy Index ETFs. But if you believe market prices are sometimes flawed, you might want to explore active strategies. However, an investor needs to carefully consider how much she may pay per unit of “active” management.  Do we buy the Tesla (active ETF) or do we opt for a Lincoln sedan (smart beta)?

Consider a smart-beta value ETF that charges 0.50% and holds 250 value stocks and an active ETF that charges 1% and holds 50 value stocks. For simplicity, let’s assume the smart beta and the active ETF follow the same strategy, and the only difference is concentration. Let’s also say value strategies have similar risk to the broad market. Which value ETF should we buy?

The naïve answer is “buy the cheapest,” but that answer is incorrect. The smart-beta ETF and the active ETF have very different return profiles and fees. You must look at both fees as well as expected returns to make the right call. For example, if the 50-stock value portfolio generates a 1.5% average expected return above the market (0.50% after fees), and a 250-stock value portfolio generates a 0.5% average expected return above the market (0.00% after fees), the active ETF is a much better value despite being twice the cost.

Digging deeper into the true cost of smart beta ETFs

The simple example above highlights that the headline price on an ETF can be misleading because an ETF buyer is always implicitly buying a passive piece and an active piece when purchasing a non-passive index fund. If an ETF holds, say, 300 or 400 stocks, it might have a higher passive component. Meanwhile, if it holds only 50 or 100 stocks, it might have a relatively higher active component. In any given case or blend, don’t want to pay much for the passive piece and we want to minimize our expense for the active piece. But how can an investor get their arms around this complex decision? How can you quantify what is active and what is passive?

In the analysis that follows we shed some light on this problem using a financial engineering framework. As an example, we show that buying a Smart Beta “value” ETF at 45bps is equivalent to paying 5bps for a generic passive exposure and 138.33 bps for the active value exposure!

That 138 bps is pretty expensive, even for a mutual fund. But how many investors are aware that “low-cost” smart beta products might therefore be implicitly charging fees that are equivalent to many highly active mutual fund fees?

Stepping back: What exactly is Smart beta?

We define smart beta to be any strategy that holds a large well-diversified portfolio (i.e., 100+ securities) that tilts away from a standard market-cap weighted passive index based on an identified “factor.” Smart beta portfolios are typically characterized as follows:

  • Large portfolio holdings (100+ stocks)
  • Tilted towards a factor (e.g., value, growth, momentum, volatility, size, etc.)
  • So-called “reasonable” fees (30-75bps)
  • Low- to mid-level tracking error (volatility relative to a benchmark)

Smart beta is becoming more and more ubiquitous in the marketplace, but the name is a misnomer. As Gene Fama states:

Multifactor models have factors in addition to the market factor, and the additional factors have their own regression slopes, which can be interpreted as additional betas. The additional betas are not alternative or smart.

To address the poor naming convention, Morningstar is leading an effort to rebrand smart beta as “strategic” beta, and we commend the effort. At a recent Morningstar conference, one participant observed, “the implication is it makes indexing sound dumb.”

However, as this post highlights, regardless of the naming convention, smart beta is often a redundant and overpriced way to exploit investment factors.

  • Smart beta is often redundant because these strategies can be replicated via allocations to passive products and high-conviction active strategies trading on the same factor.
  • Smart beta is often overpriced because a financially engineered smart beta exposure is typically cheaper than the underlying smart beta product offered in the marketplace.

As a point of reference, we aren’t the first to question smart beta: Bill Sharpe:

Smart Beta makes me definitionally sick.

We’ve even posed the question: Is Smart Beta Bullsh&%?  But we are not ready to kill an idea that has attracted 100’s of billions of dollars in the marketplace. Consumers have voted with their feet. That said, our basic empirical analysis seems to suggest that consumers may not be fully informed when making the decision to purchase a smart beta investment product. As the basic analysis below shows, SMART BETA IS MORE EXPENSIVE THAN YOU THINK.

Some background

Before providing analysis, we want to be clear on how we define various terms. Here are a few concepts that are central to understanding the investments industry:

  • Alpha: Formally, alpha represents the intercept estimate from a regression of an investment strategy against various risk-factors. In practice, “alpha,” is a blanket term for performance above and beyond a benchmark, controlling for various risk exposures unique to a strategy.
  • Tracking Error: Tracking error is defined as the standard deviation of the difference between a strategy’s returns and a benchmark’s returns. In other words, tracking error is a measure of how closely a portfolio follows, or “tracks,” an index.
  • Index/Passive: By construction, index/passive portfolios are designed to have no tracking error or alpha. A good example of an index strategy is the Vanguard S&P 500 Index Fund. This fund does not attempt to add alpha, but seeks to match the performance of the S&P 500 index with minimal tracking error.
  • Active Share 1: This measure quantifies the extent to which, or how “actively,” a manager reshapes a portfolio with respect to a benchmark. One can think of this as a measure of conviction, or dedication to being different from an index. Active Share is a formal calculation developed by Cremers and Petajisto (2009), but a good proxy is simply the number of securities in a portfolio. For example, a manager that holds 50 equally-weighted stocks will likely have a much higher Active Share than a manager that holds 500 market-weighted stocks. There are debates on active share’s association with future performance, which we discuss here.

We see the world of investment products falling into three general buckets: index, closet index, and active.

  • Index Products: Index (“Passive”) products offer no alpha, no tracking error, and no Active Share, or conviction. These funds, typified by Vanguard’s products, have a high number of securities, low expense ratios, and low marketing costs.
  • “Closet Index” Products: Closet Index products, sometimes referred to as “Smart Beta,” offer little to no alpha, little to no tracking error, and little Active Share, or conviction. These funds typically have a high number of securities, low to mid-level expense ratios, and high marketing costs.
  • Active Products: Active products, often delivered via mutual fund or hedge fund vehicles, are characterized by high expected alpha, high tracking error, and high Active Share, or conviction. These funds have a low number of securities (< 50), high expense ratios, and high marketing costs.

Smart beta portfolios which contain 100’s of stocks are–by construction–low-alpha, low-mid tracking-error, closet-index products. The chart below, taken from a wonderful piece by Cambridge Associates, highlights the breakdown of the investments industry.

Smart Beta

Financial Engineering Smart Beta Portfolios

We examine two common investment strategies from 1963 through 2013: Value and Momentum (i.e., relative strength).

  • Value: Value strategies tilt towards stocks that are cheap on some measure of fundamentals to price.
  • Momentum: Momentum, or relative strength, strategies tilt towards stocks that have had strong performance relative to other stocks in the marketplace.

There are 100’s of ways in which an investor could express value or momentum, but let’s be frank–they are all 90% correlated and essentially the same thing, at the margin.

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