Gemini co-founder and President Cameron Winklevoss and co-founder and CEO Tyler Winklevoss joined ETF Trends Publisher Tom Lydon at the ETF.com Inside ETFs conference in Hollywood, Fla. to highlight Gemini, a regulated bitcoin exchange.

“Our plan for it is to be a like a Nasdaq for bitcoin,” said Tyler Winklevoss. “People can go to it and buy and sell bitcoin like they go to Nasdaq to buy and sell a security.”

Gemini is viewed as an addition to Winklevoss Capital’s plans to launch the Bitcoin Trust, the firm’s proposed cryptocurrency-backed exchange traded fund. In December, the Bitcoin Trust filed with the Securities and Exchange Commission to sell 20.1 million shares on the Nasdaq exchange. In July, a Form S-1 filing with the Securities and Exchange Commission reveled the ETF, assuming it comes to life, would trade under the ticker “COIN.”

“There’s a lot of friction in buying and storing bitcoin, so we’re looking to create a platform in the U.S. that’s totally regulated and compliant to help that,” said Cameron Winklevoss.