NOBL will not celebrate its second anniversary until October, but the ETF already has over $500 million in assets under management. ProShares now sponsors over 20 ETFs that neither inverse nor geared products.
Direxion, the second-largest issuer of leveraged ETFs, has its own growing lineup of non-leveraged fare and the firm has taken a unique approach to leverage with the recent debut of its lightly, or 1.25 times leveraged products, the Direxion Daily S&P 500 Bull 1.25 Shares (NYSEArca: LLSP), Direxion Daily Small Cap Bull 1.25X Shares (NYSEArca: LLSC), Daily FTSE Developed Markets Bull 1.25X Shares (NYSEArca: LLDM) and the Direxion Daily FTSE Emerging Markets Bull 1.25X Shares (NYSEArca: LLEM). [Conservative Ways to Leverage]
Direxion’s non-leveraged offerings include the Direxion All Cap Insider Sentiment Shares (NYSEArca: KNOW), an ETF that has seen its shares outstanding tally has surge 25% this year, and the Direxion S&P 500 Volatility Response Shares (NYSEArca: VSPY).