“Stickiness is real, it certainly has played out as we expected given our entry last year migrating into the second year,” Swedish said in the article.

Additionally, insurers are giving back to investors as they raise dividends and buy back shares. For instance, Anthem raised its quarterly cash payout to shareholders by almost 43% to 62.5 cents per share from 43.75 cents per share Wednesday, reports Tom Murphy for the Associated Press.

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Max Chen contributed this article.