Of the top 20 PowerShares ETFs in terms of new assets added over the past year, 13 are smart beta products, according to issuer data. That group includes SPLV, the PowerShares FTSE RAFI US 1000 Portfolio (NYSEArca: PRF) and the PowerShares International Dividend Achievers Portfolio (NYSEArca: PID).
Invesco, PowerShares’ parent company, stands to benefit as well.
“The expansion of smart beta will benefit asset managers with businesses centered around smart beta the most. Invesco’s Powershares franchise, which offers smart beta ETFs, will benefit, as will Blackrock. Guggenheim may also benefit given the majority of its ETFs are based on non-traditional indexing,” according to a research note by Moody’s Investor’s Service published earlier this year.
Over the past five years, shares of Invesco are up more than 64%.
PowerShares S&P 500 Low Volatility Portfolio
Tom Lydon’s clients own shares of QQQ. Todd Shriber owns shares of SPHD.