Deutsche Asset and Wealth Management has pulled billions in new assets through its suite of exchange traded funds this year, gaining prominence as a smart-beta and internationally focused ETF provider.

The ETF provider has attracted $2.3 billion in net inflows through November, or more than double 2013 sales, reports Noblett for Ignites. Deutsche Asset and Wealth Management is now among the top 10 largest U.S. ETF managers for the year, growing to almost $4 billion in assets under management as of the end of November, compared to a little over $1 billion at the end of 2013.

“In a relatively short period as a comparative newcomer, we’ve already made up a huge amount of ground,” Fiona Bassett, head of the Americas passive business at Deutsche, said in the FT article.

Deutsche is following an “aggressive” growth plan and has seen a “breakthrough year” in executing the strategy.

While slightly late to the passive index ETF game, Deutsche is holding up remarkably well by avoiding cheap traditional beta offerings dominated by the largest players, like BlackRock’s iShares, Vanguard and State Street Global Advisor’s SPDRs. Consequently, Deutsche has been engaging in a heavy marketing blitz.

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