Speaking of that math, WisdomTree shorts appear blind to the fact that in addition to DXJ, the firm has nine other ETFs with over $1 billion in AUM. Although those nine funds are all smaller than DXJ, several have seen AUM growth this year that rivals what was seen with DXJ in 2013. [10 WisdomTree ETFs Top $1B in AUM]

For example, the WisdomTree India Earnings Fund (NYSEArca: EPI) is now a $1.9 billion ETF by virtue of year-to-date inflows of $620.3 million. The WisdomTree Europe SmallCap Dividend Fund (NYSEArca: DFE) joined the $1 billion club in February and has since grown by 30%. The WisdomTree Europe Hedged Equity Fund (NYSEArca: HEDJ) became a $1 billion fund in April. It has since DOUBLED in size. [European Dividends on the Rise]

It is not just international ETFs that are contributing to WisdomTree’s growth. Investors’ thirst for dividend ETFs, which have added $7.7 billion in new assets this year, should be reflected in the stock and arguably is not.

The WisdomTree LargeCap Dividend Fund (NYSEArca: DLN), WisdomTree MidCap Dividend Fund (NYSEArca: DON), WisdomTree SmallCap Dividend Fund (NYSEArca: DES) and the WisdomTree Dividend ex-Financials Fund (NYSEArca: DTN) – combine for over $5.2 billion in AUM. With over the $892 million in assets, the WisdomTree Equity Income Fund (NYSEArca: DHS) is a credible candidate to join the $1 billion club as well.

WisdomTree Investments

Todd Shriber does NOT own shares of WisdomTree. Tom Lydon’s clients own shares of DTN.