For instance, some small hedge fund managers see ETFs as an ideal way to increase assets under management. Smaller funds typically find it harder to bring in large pension funds and institutions that target large hedge funds with billions in assets under management and long track records. As a result, more are beginning to look at ETFs as a way to market their investment strategies, targeting financial advisors and retail investors instead. [Hedge Fund Strategies Could Bolster ETF Growth]
“A lot of people are surprised that there’s no one way to do it,” according to Golden Gate Investment Consulting. “There are as many different operating models as there are ETF sponsors — you can outsource or take in-house just about any function.”
A white-label partnership can allow asset managers to quickly and efficiently bring an investment strategy to market. The turnkey ETF company can help an asset manager gain access to capital markets team, a dedicated sales force, knowledge of the legal issues, and relationships with market makers and brokers, providing all the behind the scenes support to successfully launch a new ETF.
For more information on launching an ETF, asset managers can visit the ETF Boot Camp site to register for the conference.