ETF Trends
ETF Trends

The makeup of the S&P 500 reflects the U.S. overall big-cap public market, and while it’s relevance to investing is well known, it is also a reflection on the changes in U.S. culture. Last December Facebook was added to the S&P 500, signaling the importance of social media. The prior month J.C. Penney was removed, signaling the end of traditional ‘mail order’ houses (Sears, Montgomery Ward, Woolworth), as the new ‘mail order’ houses, such as and to some degree negotiated mail order issue eBay took their business place.

In 2012, Apple started to pay a dividend, propelling Information Technology to become the largest dividend payer (who would have tunk it), just as Apple’s price move had helped the sector maintained its position as the largest sector in the index. And in December 2010, The New York Times was removed from the S&P 500, in what many saw as signaling that print products no longer needed representation in the big caps – as the issue was added to the S&P MidCap 400; Eastman Kodak – one of the original S&P 500 and nifty-50 issues was also moved to the S&P MidCap.

On a higher level, from the end of 1989, the shift has been to Health Care, as Americans live longer, and spend more to do so; the Finance sector saw financial institutions grow and try to become ‘one-shop’ centers, as retirement responsibility was shifted to individuals from institutions (as health care is now doing), and investing, insurance, and ‘planning’ has grown; and of course Information Technology, to which the capabilities of my smart phone overpowers rooms of computers from when I used key-punch cards in college (I still have some in the office, along with a few 5” floppies, and an epcdic 6250 tape). Down over the period, partially because of the faster pace of the growth of the former three, is materials, which is partially due to the shift in global operations (this is a U.S. index, even though foreign sales for the S&P 500 are approaching 50%).

Consumer groups have declined, partially due lower market values, inspired by lower margins and profits (again, global shifts in production play a key issue). However, the largest decline is in the Industrial sector, where the share of ‘made in the U.S.A.’ and ‘look for the union label’ has declined – which is a commentary in and of itself. Not seen in the sectors is Transportation, which declined so much it was moved from a major group (there were four originally: industrials, transportation, financials, and utilities) to a sub-group within Industrials.

And while I’m on sectors, let me note that most investors don’t realize how small energy is – at 10.6% of the index it ranks 6th in market value of the 10 sectors. That wasn’t always the situation. Energy, for a very brief period in July 2008 was the largest sector under GICS (then Information Technology and Financials). And if I go back to my Stock Guide days (where I started), and construct proforma groups, the 1980 representation for Energy is 28.7%, with financials and the equivalent of Information Technology being a lot smaller.

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