In a relatively short amount of time (the fund debuted last July) QUAL has picked up nearly $400 million in AUM.
Other ETFs that own AAPL for fundamental/quantitative reasons are PXLG (PowerShares RAFI Fundamental Pure Large Growth Portfolio, Expense Ratio 0.39%) and DGRW (WisdomTree U.S. Dividend Growth, Expense Ratio 0.28%).
DGRW is an especially interesting concept since the index is fundamentally designed be composed of “dividend-paying stocks with growth characteristics.” Those that grapple with the question about AAPL (and other “old guard” techs), “Is it a growth name or a value name?” may not have to worry about that so much today and going forward, with newer, innovative ETFs like some of the ones mentioned available.
iShares MSCI USA Quality Factor ETF
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