Another EGShares ETF that has not been hammered by outflows this year is the EGShares Beyond BRICs ETF (NYSEArca: BBRC). BBRC is down 3.2% year-to-date. Not only is that far better than rival, diversified emerging markets ETFs, but it is a performance that underscores the advantages of dodging heavy allocations to the BRIC quartet.

BBRC also does not feature any exposure to South Korea and Taiwan, two supposedly conservative emerging markets that have been disappointments this year. [Beyond BRICs ETF Still Less Bad]

“Our clients have increasingly expressed an interest in accessing less mature EM countries, which include the Beyond BRICs and frontier markets. Like the domestic demand sectors, these countries have also exhibited lower volatility than the more mature BRIC countries, and they have paid investors more over time,” added Holderith.

EGShares Emerging Markets Domestic Demand ETF