Vanguard Meets Advisors' Demands for Online ETF Research | Page 2 of 2 | ETF Trends

“Vanguard’s ETF Knowledge Center includes expanded support beams from technology to provide an interactive online experience for advisors,” King added.

The new ETF Knowledge Center will touch upon five categories: fundamentals, structures, indexing, strategies and trading.

King points out that the the online forum tries to meet the different needs of various advisor from passive to active, along with those seeking to revamp portfolios where ETFs were previously not a part of the investments.

Pennsylvania-based Vanguard hauled $55 billion in new ETFs last year, compared to BlackRock’s iShares $40 billion in inflows and State Street’s $14 billion in new assets. The firm had $330.7 billion in ETF assets as of Jan. 2, $60 billion behind State Street’s (NYSE: STT) State Street Global Advisors and just over half the $655.6 billion in ETF assets held by BlackRock’s (NYSE: BLK) iShares.

Investors and financial advisors have sought out Vanguard ETFs for the low-cost, index-based strategies. Vanguard led asset growth over 2013, bringing in 32 cents out of every dollar invested in an ETF, Bloomberg reported.

For instance, the Vanguard Total International Bond ETF (NYSEArca: BNDXand Vanguard Emerging Markets Government Bond ETF (NasdaqGS: VWOB) have been among the top new ETFs by asset growth for 2013. [These 10 New ETFs Have Rapidly Gained Assets]

Financial advisors interested in browsing through Vanguard’s compendium on ETFs can take a look at the ETF Knowledge Center.

For more information on the ETF industry, visit our current affairs category.