Seasoned pros know to expect the unexpected in the financial markets. However, there are times when the expected is just what we get.

That was the case with the most searched tickers on ETF Trends this week. Without the benefit of a fully functional crystal ball, we do not know for certain on Sundays which ETFs will captivate investors during the week. However, as this week unfolded, it became obvious  which ETFs had investors talking.

A common theme among some members of this week’s most searched group is that they also ranked among the top-performing ETFs in 2013. [Some of 2013’s Best Sector ETFs]

That group includes the Global X Social Media Index ETF (NasdaqGS: SOCL). SOCL gained nearly 3.1% for the week and made a new all-time even as top-10 holding Twitter (NYSE: TWTR) endured a four-day losing streak and double-digit plunge. The SOCL/Twitter scenario reminds investors of an important point. If one can handle less upside than an individual story stock delivers, ETFs can offer protection and sometimes profit when those story stocks fall as Twitter did this week. [Social Media ETF Bests Twitter]

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