Gold exchange traded funds lost their luster this year, but gold is a global story that weighs shifting supply and demand over short-term volatility and long-term trends.

ETF Trends’ Tom Lydon sat down with Juan Carlos Artigas, Head of Investment Research for the World Gold Council, to discuss how gold is acting and what investors can expect from the bullion market moving forward.

“The gold market is a real global and broad market in which you may have some influences over the short-term that eventually wind down and long-term influences start to [rise],” Artigas said.

Artigas points out that more recent demand came out of futures investment demand from Western markets, but there is a growing shift to emerging markets, especially Asia, and investment demand in bars and coins. [Global Gold Demand Plunges As Investors Dump ETFs]

“If you look at the numbers in terms of demand globally, about 70 to 75 percent of demand is coming from emerging markets,” Artigas added.

Watch the video below to see the full interview with Juan Carlos Artigas.

To view past video interviews, visit our videos section.