Of course, much of the talk regarding the emerging markets consumer has revolved around China, the world’s second-largest economy. The Global X China Consumer ETF (NYSEArca: CHIQ), assailed by some when it debuted four years ago as too much of a niche play, now has $184.3 million in assets under management and is up 16% in the past three months.  [ETFs for China’s Domestic Rebound]

The new kid on the block is the WisdomTree Emerging Markets Consumer Growth Fund (NasdaqGS: EMCG). EMCG is just two months old, but the ETF, like ECON, is conservatively positioned at the sector level as staples and telecom names combine for over 37% of the new ETF’s weight.

China, Brazil and South Africa combine for about 47% of EMCG’s weight. The fund is up 2% since its September debut.  [WisdomTree: Consumer Growth From Broad Emerging Markets]

Of the ETFs mentioned here, CHIQ has the biggest discretionary tilt as retail, automobile and travel names combine for 54.5% of the fund’s weight.

Global X China Consumer ETF