With its August 1 debut, the WisdomTree Emerging Markets Dividend Growth Fund (NasdaqGS: DGRE) is one of the newest additions to a rising theme in the ETF industry: Funds that look to harness the concept of dividend growth.

The idea of being compensated for taking on some added risk with emerging markets stocks and ETFs is not new and it is not new to WisdomTree. The WisdomTree Emerging Markets Equity Income Fund (NYSEArca: DEM) is over six years old and its success (it has over $5.2 billion in assets under management) sparked the launch of several rival products. [An Emerging Markets ETF for Income Investors]

DEM uses a dividend yield weighting methodology. Importantly, the fund offers solid exposure to countries that do not have current account deficits. And some of those markets trait at noticeable discounts to the broader emerging markets universe. That means Russia and China combine for about 37% of DEM’s weight. DGRE takes a different approach. [Dividends and no Deficits on the Cheap With This EM ETF]