BlackRock iShares’ exchange traded fund Core Series celebrated its one year anniversary.

ETF Trends Tom Lydon recently sat down with Sue Thompson, CIMA, Managing Director at BlackRock, at the Morningstar ETF Invest Conference in Chicago to discuss the milestone.

“We originally came out with the idea of the ‘Core’ ETFs as really the building blocks for investor’s portfolio,” Thompson said. “Something that a buy-and-hold investor can really grab onto.”

BlackRock offers a simple “Core Builder Tool” to help any investor craft a strong foundation for your portfolio with just a couple of ETF positions, according to iShares.

Since the launch of the iShares Core Series last October, the suite of ETFs has attracted $13.1 billion, or an average of just over $3 billion per quarter, according to a research note. The Core Series was designed to provide broad equity and fixed-income exposure for long-term investors.

Thompson discussed the phenomenal growth in the ETF Strategists space. These strategists manage separate accounts with a primary focus on incorporating ETFs.

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