The exchange traded fund industry is still dominated by the top providers, but other fund sponsors are attracting greater investment interest, capitalizing on their own specific market edge.

PIMCO and Charles Schwab have now gathered over $10 billion in assets under management for their ETF products, reports Chris Flood for the Financial Times.

Charles Schwab has been firing off in the so-called fee war, undercutting competitors, and now offers the lowest expense ratio on ETFs. ETFGI calculates that Schwab ETFs come with an average 0.077% expense ratio.

According to Schwab’s proprietary research, investors identified cost as the most important factor when picking an ETF. The company has revealed an increase in inflows due to its reduced fees.

Moreover, Schwab launched the ETF Education Exchange to help disseminate information on the investment vehicle. Last month, the firm opened the Schwab ETF OneSource program, extending commission-free trades on a range of ETF products. [Schwab Unveils Game-Changing Commission-Free ETF Platform]

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