Hearing from other advisors and money managers here at the IndexUniverse Inside ETFs conference in Hollywood, Florida, I get the sense that more and more people are beginning to adopt the exchange traded fund investment vehicle and that ETFs will rival the mutual fund industry.

Kudos to IndexUniverse for putting on a great show as the three-day confab wraps up today.

“Anybody who’s not on the ETF route, anybody who’s still stuck in mutual funds, anybody who’s not attending a conference like this better watch out because this is a powerful combination,” Matt Hougan, global head of editorial and president of ETF analytics at IndexUniverse, said at the conference.

The U.S.-listed ETF universe has gathered over $1.4 trillion in assets under management, but it is quickly gaining on the $9.4 trillion mutual fund industry.