In the exchange traded fund industry, it’s not just about a strong investment management team. Industry players need help with distribution and marketing to get things off the ground, and FFCM, the advisor to the QuantShares line, has hired Berkshire Capital Securities to find help.

“We have hired Berkshire Capital to help us find a strategic partner that has strong distribution and marketing capabilities that will complement our investment and product management expertise,” FFCM CEO, Bill DeRoche, said in a press release.

DeRoche also hinted that the firm has acquired a new round of financing to help expand its family of liquid alternative ETFs. He believes that the alternative markets and ETF space are “two of the highest growth areas of financial services.”

FFCM has filed with the SEC to launch six new funds, two additional “absolute return” ETFs and four long-only factor-based ETFs. DeRoche hopes the new ETFs will “help investors decrease volatility in their portfolios and increase their risk adjusted returns.” These types of low-volatility ETFs have become increasingly popular after a string of volatile years put investors edge. [Three Types of Low-Volatility ETFs]

The proposed ETFs include:

  • QuantShares U.S. Dividend Income Absolute Return Fund
  • QuantShares U.S. Low Beta Absolute Return Fund
  • QuantShares U.S. Low Beta Fund
  • QuantShares U.S. Relative Value Fund
  • QuantShares U.S. High Quality Fund
  • QuantShares U.S. High Momentum Fund

For more information on the ETF industry, visit our current affairs category.

Max Chen contributed to this article.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.

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