Lately, there has been a lot of noise around special, one-time dividend announcements being made to avoid anticipated higher dividend tax rates in 2013, with many executives trying to lock in distributions at the currently preferential tax rate on qualified dividends of 15%.

Last I counted, there were over 100 companies that had announced special dividends in 2012, with distributions totaling just over $25 billion and the largest distribution, $3 billion, being made by Costco1.

Those harping on the one-time are missing what I believe is the bigger dividend story of 2012—that regular cash dividends in 2012 exhibited their third consecutive year of double-digit growth, to reach a new record level of $329 billion2.

Regular indicated cash dividends were up nearly $45 billion year over year—a growth in regularly paid cash dividends nearly two times greater than the amount of special one-time dividends3.

Special dividends are, by definition, one-time events. I believe these special dividends speak to the past success of the companies paying them. The payers of these special dividends decided that 2012 is as good a time as any to distribute their accumulated cash to shareholders—and I understand the tax timing motivation. But I do not believe these special dividends reveal any special signal about the future prospects of these companies.

By contrast, I believe the commitment to initiate or increase regular, quarterly payments of the constituents in the WisdomTree Dividend Index—to the tune of approximately $45 billion this year, a new record level—is much more important. This commitment of higher regular dividends illustrates that fundamentals are strong and, now, have passed their previous peak before the financial crisis4. Despite the tax uncertainty, the new record regular dividend levels speak to the health of the corporate cash flows and, I believe, serves as an important signal for the future. Furthermore, I believe we will reach another new record dividend stream next year.

Why? While there were over 100 companies that paid one-time special dividends,5 there were many more companies that initiated or grew their regular payments this year. In total, there were 124 new additions to the U.S. dividend-paying segment6, contributing roughly $17.3 billion of the increased dividends. Notable regular cash dividend initiators included:

– Apple, which initiated a nearly $10 billion indicated cash dividend with its first quarterly payments since discontinuing its regular dividend in 2/13/1996, comprising a 3.03% weight in the WisdomTree Dividend Index as of November 30, 2012.

– Dell, which initiated an approximately $560 million indicated cash dividend—the first in its history—and comprised a .17% weight in the WisdomTree Dividend Index as of November 30, 2012.

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