ETF Trends Editor Tom Lydon speaks with Morningstar’s Director of ETF Research, Paul Justice, about how the company is focusing on financial advisors who build portfolios with ETFs.

Justice says managed ETF portfolios will be an important driver of the industry’s growth as more advisors look to “outsource” investment management to spend more time working with clients.

He also discusses the recent burst of activity in ETFs that disproves the traditional view that indexing is a boring business.

“Some of the most underappreciated people in the world are index fund managers,” Justice says. “They do a lot of things behind the scenes.”

ETF managers are always trying to beat the competition with better indices and lower fees, he explains.

“Investors are constantly winning” as a result of the fierce competition in U.S.-listed ETFs, Jutice said.

The fund expert also talks about Morningstar’s awards that are designed to showcase the best ETFs for institutional and individual investors.

Watch the video to see the full interview.

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